Background
A
I am Marcel Rominger, a designer, manager and keen observer who applies design to inspire organizational creativity, transformation and collaboration. Originally from Germany and now residing in Switzerland, I began my career in computer science and software development before transitioning into design. My strength lies in navigating dynamic and complex environments which require quick adaptation. With my deep understanding of the entire software development life cycle, I am able to seamlessly bridge the gap between design and technology.
Services
B
By exploring customer contexts and market trends, I reveal needs and possibilities, placing the user at the center. I observe behaviors, conduct user interviews and surveys, facilitate workshops and form hypotheses to uncover hidden needs and practical insights, all aimed at guiding future actions.
Research
My goal is to drive transformation by uncovering new opportunities and developing research-backed strategies. By considering business processes, I streamline interactions for both customers and employees. Collaboration and insights from diverse disciplines guide me as I refine touchpoints using methods like journey mapping, service blueprints, rapid prototyping and usability testing. My approach creates streamlined services, enhancing satisfaction for customers and employees, breaking down silos, fostering collaboration and revealing fresh insights.
Service Design
By merging aesthetics with functionality, I create polished digital experiences. With a human-centered approach, I design intuitive interfaces and engaging interactions across web, mobile or physical product interfaces. Utilizing techniques like design thinking, design sprints, rapid prototyping and usability testing, I aim to deliver world-class experiences.
UX/UI Design
I create custom design systems that ensure brand consistency across all digital touchpoints. From defining visual directions to typography, color schemes, UI components and comprehensive documentation, my design systems streamline websites, apps and physical devices. These systems not only simplify development but also increase user satisfaction and elevate the brand experience.
Design Systems
Process
C
Digging deep, I gather insights, analyze and create a clear creative approach that defines the path for future actions. I discover and understand what needs to be done inside out and set the stage for success.
Discovery
01
Together with business stakeholders, I determine the most important insights, priorities and feasible options identified in the discovery phase. The objective is to develop a clear strategic design plan that outlines the core design challenge.
Strategy
02
With a rapid and iterative approach, I create designs and prototypes, testing and improving them. Iteration. Iteration. Iteration.
Creation & Validation
03
After the creation & validation phase, I work on the project handoff and add the final touches to the design and create the essential documentation. I maintain close contact with stakeholders and developers to ensure the envisioned solution comes to life.
Delivery
04
Collaboration
D
Throughout the years, I have worked with and for various companies, including startups, small businesses and industry leaders.
Allianz
Bosch
Cowboy
Dentsply Sirona
DJI
Elgato
Eve Devices
Fresenius Medical Care
FLIR Systems
Google
IKEA
Ista
Mastercard
Planzer
SunEdison
UBS
Vodafone
White Rabbit Theatre Company
YEEUU
Contact
E
Connect
Say hi
I enjoy collaborating with driven and innovative people who are committed to creating impactful solutions. Whether you are a startup, a small business or an established company, I am thrilled to join forces and bring your creative vision to life.